Unlock the Power of Swipe-Up Links- A Step-by-Step Guide to Adding Them to Your Instagram Stories

How to Add Swipe Up Link on Instagram Story

In today’s digital age, Instagram has become a powerful tool for businesses and influencers to engage with their audience. One of the most effective features of Instagram Stories is the ability to add swipe up links, which can drive traffic to your website or lead your followers to specific products or services. If you’re wondering how to add a swipe up link on Instagram Story, here’s a step-by-step guide to help you out.

Step 1: Create an Instagram Business Account

To add a swipe up link, you need to have an Instagram Business account. If you don’t have one yet, switch your personal account to a business account by going to your profile, tapping the three lines in the top right corner, selecting “Switch to Business,” and then following the prompts.

Step 2: Set Up a Product Catalog

Before you can add a swipe up link, you need to set up a product catalog. This can be done by going to your business settings, selecting “Products,” and then tapping “Create Product Catalog.” Choose the type of catalog that suits your business, such as a general catalog or a specific product catalog, and follow the instructions to set it up.

Step 3: Create a Story

Now that you have a business account and a product catalog, it’s time to create a story. Open Instagram and swipe left to enter the Stories camera. You can upload a photo or video, add text, stickers, or filters, and then tap the sticker button (the square with a circle in the bottom left corner) to access the stickers.

Step 4: Add a Product Sticker

In the sticker section, scroll down to find the “Product” sticker. Tap on it, and you’ll see a list of products from your catalog. Select the product you want to feature in your story, and it will appear as a sticker on your screen.

Step 5: Add a Swipe Up Link

Once you’ve added the product sticker, tap on it to access the options. Look for the “Add Link” button and tap it. This will open a menu where you can choose the link you want to add. You can select a website, a product page, or a specific link from your catalog. After choosing the link, tap “Done,” and the swipe up link will be added to your story.

Step 6: Share Your Story

Now that your story is ready with the swipe up link, you can share it with your followers. They will see the product sticker with a “Swipe Up” prompt when they view your story. When they swipe up, they will be taken to the link you selected, allowing them to learn more about your product or service.

By following these simple steps, you can easily add a swipe up link to your Instagram Stories and take advantage of this powerful feature to engage with your audience and drive traffic to your website or products.